The Fourth Industrial Revolution is driving change at an unprecedented pace, level, and intensity that is impacting businesses across industries, not to mention our everyday lives. We are rapidly blurring the physical and the digital, transforming the way we live and, in some sense, what it even means to be human. Whether we run a startup or multinational, a nonprofit or academic institution, a city or a whole country, we need to embrace this change to not just survive but thrive under these new realities.



In Fearless Innovation, Cisco's managing director of innovation strategy and programs explores how, no matter their function, leaders and managers can cut through the noise to understand change and deliver real results.



Goryachev's actionable, consistent, and timeless innovation principles offer a blueprint to driving growth, enacting change, increasing the bottom line, and creating clear measurable value. Featuring diverse case studies of some of today's most innovative organizations, this down-to-earth guide provides advice and clear steps on how to: get teams to embrace innovation beyond empty slogans; focus on execution of innovation through leadership and strategy; measure the real effects of innovation to showcase ROI and attract investment; and more.