Green and Prosperous Land

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What to expect

‘One of the most important books of the decade’ Country Life

Finally, a practical, realistic plan to rescue, preserve and enhance nature.

News about Britain’s wildlife and ecosystems tends to be grim. In Green and Prosperous Land, Oxford economist and Natural Capital Committee chair Dieter Helm shares his radical but tangible plan for positive change.

This pragmatic approach to environmentalism includes a summary of Britain’s green assets, a look towards possible futures and an achievable 25-year plan for a green and prosperous country. The bold generational plan assesses the environment as a whole, explains the necessity of protecting and enhancing our green spaces and offers a clear, financially sound strategy to put Britain on a greener path.

Helm’s arguments expose the economic inefficiencies in our environmental policies and thus highlight the need for change. Leaving behind the current sterile and ineffective battle between the environment and the economy, this revolutionary plan champions the integration of the economy and the environment together to deliver sustainable, eco-friendly economic growth. There is hope, and there is time, but we must act now.

Critics Review

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Praise for Green and Prosperous Land:

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u2018Dieter Helm has taken a good, hard look at the state of our natural environment and the result could be one of the most important books of the decadeu2019 Country Life

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u2018Helmu2019s solutions are refreshingly straightforward u2026 The notion of the financial value of nature is long established. Helm takes this further to present a pure economic argument for conservation. We all need to listen to thatu2019 Simon Barnes, Sunday Times

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u2018[Helm is] as eloquent with his recommendations as in analysis of the problem u2026 This is an important analysis, argued with passion, intelligence and rigour. It is timely too, because u2013 as Helm makes compellingly clear u2013 of the urgency of the problemu2019 Financial Times

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u2018A trenchant manifesto for change u2026 visionary, pragmatic and context-richu2019 Nature

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u2018Delivers handsomely on the promise of its titleu2019 New Scientist

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There is an enormous amount to admireu2019 Times Literary Supplement

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u2018Hooray for this book! An economist dispensing with the usual nonsense, and applying his mind to the task of devising a sound economic plan for the protection and restoration of Britainu2019s wildlife u2026 [This is a] brave and forthright attempt to begin a new conversation on how to pay to keep our wildlifeu2019 British Wildlife

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u2018A tough-minded and eminently practical plan for the recovery of our natural capital and the protection of our renewables u2026 that might just make the Britain of 2050 a success storyu2019 The Herald Magazine

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u2018A good read and an important one too. I loved it, as I agreed with much of it and was interested by all of itu2019 Mark Avery

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u2018This book is urgent. It should be required reading for all interested in turning the 25YEP into reality. I wonder if the next generation will recognise this book as a Rachel Carson-style moment that helped to kick-start the wholesale recover of nature: I hope sou2019 BTO News

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