Soft

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What to expect

Bloomsbury presents Soft by Ferdinand Mount, read by Paul Blezard

A sweeping history of emotion that spans the decades, from renowned author Ferdinand Mount.

In this day and age, whatever we think we feel, you can be sure that the past has had a part to play in it. In Soft, Ferdinand Mount tells the millennium-long history of emotion through vivid snapshots, masterly storytelling and bizarre historical anecdotes.

Revealing all the weird and wonderful ways people in the past expressed their grief and joy, Mount explores the shifting importance societies have placed on empathy for the misfortunes of others. Each seismic moment, Mount argues, from the French Revolution to Civil Rights, has had a corresponding sentimental revolution that has fuelled these great political turning points.

But during this long history, powerful feelings have frequently come under attack. No one wants to be accused of being sentimental; its detractors call it soppy, effeminate and populist – the stuff of soap operas and pop songs. The Reformation tried to stamp out excessive emotion, the Victorians resolutely maintained their stiff upper lips and no one loathed sentimentality more than the modernists – and yet, today, it is not the stoics who are ruling the roost: we are living in an age of emotion.

This is a witty, pacey story of the understanding of emotions and the way they have swayed civilisation.

Critics Review

Mount’s canvas is far broader and more densely crowded than is indicated by this brief review. There is much to agree with in the book…Again and again he refutes the doomsters and the naysayers, and does so with good humour, warmth and wit.
The Times
Mount is absolutely gripping when he writes about the historical backlashes against sentimentalism.
Telegraph
Soft is a compassionate, compelling and entertainingly eccentric survey of collective psychology and the madness of crowds.
TLS
[An] erudite, immensely entertaining book...Mount makes for a delightful guide.
Literary Review
Highly readable... Splendidly readable...written with his characteristic verve and style, Mount’s book...is timely.
Financial Times
[An] erudite, immensely entertaining book… I have seldom read a work of cultural history that made me laugh out loud as frequently as this one did…
News Beep

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