A common assumption about investors is that they don't care who wins as long as they're making money. For some investors, this mindset still rings true. Yet, many investors today want to make money and do good. Sustainable investing has gained considerable momentum in the last few decades. It delivers value by balancing traditional investing with environmental, social, and governance-related (ESG) insights to improve long-term outcomes.



Sustainable Investing: What Everyone Needs to Know demystifies sustainable investing for investors. Using a user-friendly question-and-answer format and insights from noted investment professionals, this book explores some of sustainable investing's most critical questions in a clear and concise manner. The book explains how this approach involves investing in sustainable companies or funds and can include any investment approach that considers ESG criteria when selecting and managing investments. It demystifies sustainable investing specifically for average investors and examines whether such investments have a place in their portfolios. By covering everything from the changing investment landscape and the roles of social and religious values in finance to how to build a portfolio with purpose, H. Kent Baker, Hunter M. Holzhauer, and John R. Nofsinger provide an essential introduction to sustainable investing.