The Discomfort Zone

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What to expect

'Honest, witty and insightful' Emma Gannon

'A brilliant, useful book' Dawn O'Porter

'Farrah has written a book about the things no one wants to talk about: failure, discomfort, and how to deal with both' Sophia Amoruso, author of #Girlboss


When you explore your discomfort zone, you'll find that anything is possible.

While it is human nature to shy away from things that are outside of our comfort zone, it is only by spending time in our discomfort zone that we can grow, and improve, and realise our full potential. Whether it's putting yourself forward for a new challenge, asking for difficult feedback, nailing a presentation or getting a dream job, in this book Farrah Storr shows how you have to push through what she calls "brief moments of discomfort" in order to get to where you need to be.

Farrah describes these brief moments of discomfort as "like HIIT training for your life" - and shows how the more you force yourself into them, the easier it will get. This book is full of advice, practical exercises and examples both from Farrah's own life and career and from all sorts of other successful people, from athletes to entrepreneurs.

By adopting the brief moments of discomfort, or BMD method, you will soon understand that nothing in life is an insurmountable challenge, only a series of small, uncomfortable tests that can easily be overcome. Once you have used Farrah's techniques to transform your fear into bite-size, manageable pieces, you'll be able to take on anything. In fact, in time, you'll even begin to enjoy these moments.

Critics Review

  • An excellent book

    Viv Groskop, The Pool

  • Remember Feel The Fear And Do It Anyway? [The Discomfort Zone] takes it on a further few steps and brings it kicking and screaming into 2018

    Vanessa Feltz, BBC Radio London

  • Farrah has written a book about the things no one wants to talk about: failure, discomfort, and how to deal with both. When are we pushing ourselves to greatness vs. pushing ourselves to do too much? Farrah answers these questions, and poses new ones, with humour and grace.

    Sophia Amoruso, author of #Girlboss

  • If you feel like you’re slogging it out and getting nowhere – read this book

    Jessica Herrin, founder of Stella and Dot

  • ‘The only way to break down walls is to learn how to be comfortable with getting uncomfortable . Farrah shows you how to do just that’

    Thea Green, founder of Nails Inc

  • Accessible and inspiring . . .

    Good Housekeeping

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