X-Book

The Work Smarter Guide to Sales

Work Smarter Series (Related to this series)

Click Buy to Log in and see personalised pricing.

Send as a gift Get in the xigxag app
How does xigxag pricing work?

Listen to a sample

What to expect

Some people are born with a natural 'go-get-'em' approach. For most of us, however, selling does not come naturally. This book demystifies the art of getting people to buy - whether it is as simple as convincing your friends to agree to your restaurant recommendation, or as complex as getting people to buy your million- dollar proposal at work.

The book is a toolkit for self-exploration, analysis, learning and action plan development framed in a 5-week programme for building your unique sales self. Setting a clear objective for every week, it takes the reader through a simple 5-step programme:
- Setting the foundation: the main principles of sales
- Rational aspects of sales
- Emotional aspects of sales
- Connecting the dots: closuring and continuation of the sales cycle
- Creating your personalised action plan and toolbox with aide memoires, frameworks and life hacks to use every day

Each chapter concludes with a summary of do's and don'ts. The last chapter includes practical tools for analysing and planning your own self-development and business development. It will accelerate your understanding of and ability to sell by raising both your self-awareness and selling self-confidence.

The 'Work Smarter' series:
Our books provide shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.

Critics Review

This is a rare 'how to' sales guide: one that delivers on its promise to help any seller - no matter how experienced they are - become better. It does so by framing the sales process as addressing fundamental human needs, then bringing readers on a discovery journey covering their own sales persona, the client's and the rational and emotional sides of the sales process. At each step it builds awareness and practical capability through simple relevant concepts, effective frameworks and practical exercises
Guido Buitoni, Global Chief Digital Officer at Danone, former Global Client Lead at Google
Not only accessible and elegantly written, this book is also incredibly interactive and invites the reader to take a meaningful step forward. If you are looking for a concrete road-map to sales, here it is! A must-read in today's turbulent and complex business environment
Jeremy Ghez, Professor of Economics and International Affairs, HEC Paris
This book provides valuable insights, tests and fundamentals, but it also offers an enjoyable reading experience. I highly recommend it to anyone preparing for a crucial sales pitch. It presents an excellent opportunity to pause, reflect on your approach, and refine your strategies for success
Severine Six, Business Director, Meta France
A refreshingly different and human approach to selling, which anyone can make their own and which will generate results time after time
Evgenia Brodskaya, Director of Business Partners Ecosystem, Google
David and Maria have carefully curated a personalised programme of the greatest sales wisdom to help anyone be the sort of salesperson everyone wants to be - respected not resented
Bruce Daisley, author of the Sunday Times bestsellers Fortitude and The Joy of Work
This book goes beyond traditional methods: it not only sharpens your sales skills but also enriches your understanding of self and others, making it an essential companion for anyone eager to excel in the modern marketplace
Lino Cattaruzzi, Global Client Partner, Google
Overcoming sales challenges isn't just about having the right tools; it's about understanding the game. The Work Smarter Guide to Sales perfectly captures this balance of art and science, combining hands-on strategies with psychological depth. It's a must-read for anyone ready to tackle sales obstacles head-on and come out winning
Thibaut Munier, Founder and CEO, Numberly
Author Maria Morozova-Duthoit and David Kean
Narrator Sophie Aldred
Series Work Smarter Series
Duration 3 hours and 55 minutes
Release Date
ISBN 9781405562126
Format Audiobook
Publisher Little, Brown Book Group
Genre Advice on careers and achieving success, Business negotiation, Sales and marketing, Self-help, personal development and practical advice
Availability AU, GB, IE, US

More from the same

Narrator

About xigxag

xigxag is an independent, UK-based audiobook platform and the UK’s only B Corp certified audiobook company. We offer nearly 150,000 audiobooks, all with professional human narration. No AI-generated voices. xigxag is rated an Ethical Consumer Best Buy for audiobooks and a top-rated ethical bookshop.

There is no subscription. You buy the audiobooks you want, you own them permanently, and prices start at £8.99. The more you listen over the year, the less you pay per book, and there is always a selection in Listen for Less from £3.99. You can also send audiobooks as gifts using our audiobook gift cards or in-app gifting.

Every audiobook on xigxag has honest reviews covering both the book and the narration, and our community features make it easy to share what you are listening to, discover what others recommend, and find your next listen.

Download or stream on iOS, Android, or in your browser. Browse the full catalogue at xigxag.co.uk.