What to expect

Penguin presents the audiobook edition of What It Takes written and read by Raegan Moya-Jones.

When Raegan Moya-Jones was told by her overbearing male boss that she didn’t have an ‘entrepreneurial bone’ in her whole body, she almost laughed in his face. What he didn’t know was that the business she’d been secretly working on in the small hours of the night after putting her baby to bed had just hit a revenue of $1 million.

Today, aden + anais, the swaddling blanket and baby goods company Moya-Jones founded is a global, multi-million dollar franchise and one that Beyoncé, Gwen Stefani and the Duke and Duchess of Cambridge loyally support.

In this clever, relatable and iconoclastic success story, Moya-Jones busts every myth and misconception about women in business and argues that women should embrace the attributes that set them apart from men. Blanket conventions and perceived barriers attached to the female entrepreneur can be transformed into assets and profit – all you have to do is take the leap.

Critics Review

  • Take the advice of this outspoken, no-filter, hilarious entrepreneur and she will empower you to see that her secret sauce – no fear, no expectations, grit and vision – is available to all of us

    Author Television Host
  • In What It Takes, Raegan Moya-Jones shares an inspiring story for anyone who wants to change their career, play by their own rules, and build a successful business in the process

    Founder & Creative Director of MM.LaFleur
  • Raegan Moya-Jones shows entrepreneur hopefuls that it’s okay not to know it all – as long as you’re willing to do whatever it takes to make your dream a reality

    Television personality, fashion designer and author
  • From the Kitchen Table to global stage… Add a little determination, sass, Aussie grit, self-belief and a sense of humour and dreams come true. Congratulations on achieving enormous success, giving back, sharing the journey and inspiring others to do the same …. And most importantly enjoying the ride

    Actress & Founder Hopeland
  • Raegan Moya-Jones is a force to be reckoned with. Funny, creative, and full of gumption, What It Takes gives you the tools you need to create your own success story

    Actress
  • Raegan Moya-Jones is the definition of a “Girlboss”. I am so inspired by her story

    Lifestyle Blogger FashionableHostess.com

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