I love this quote because it perfectly sums up the best and worst of traditional audiobooks.

I get to hear the author reading his story to me: in his own distinctive gravelly voice and swaggering style. For me, it evokes the glory days of Mad Men. He just goes a bit off script, but it made me laugh out loud.

But it also made me think: why can’t I see this picture if I’ve bought the book? Questions like this led us on the journey to start xigxag – to complete the story for listeners.

This is a piece of perfect audiobook. On paper it’s quite funny, when it’s delivered by the author, with proper comic timing, it had me literally laughing out loud. Fortunately I was walking the dogs at the time and there was nobody around – bursting into laughter on a commuter train is more embarrassing. Ramble book was released as audio before the physical book was published, so it’s a very xigxag book in my view.

This quote really resonates with me because it’s about being an artist, which I’m not.  But I admire artists hugely and it’s also an important lesson about business and product, which is my world.

Having found xigxag after decades in corporate life, it also speaks to the experience of working in a startup like this one with a small team.

And, especially if you’re a nerd of a certain age, the audiobook it’s taken from, read by the surviving members of the band and some special friends of theirs, is about the most fun you can have with this app.

In these busy times faced with endless distraction, this is a great reminder that we can find time to do the things we want to do, if we really try. Glennon’s voice brings humour and warmth to this book and the joke about the keys made me smile. So relatable.

Untamed is a brilliant title to try if you are new to audiobooks, as you’ll quickly understand the power of hearing a story the way the author intended. It’s also a great xigxag pick as there are so many incredible quotes that you can share on your socials.