Bernhard Schroeder

Bernhard Schroeder is an American entrepreneur, author and educator who teaches entrepreneurship and innovation at the Lavin Entrepreneurship Center at San Diego State University. He has decades of experience in branding, marketing and startup culture. Brands and Bulls**t is a no-nonsense guide to branding that cuts through the jargon and hype to explain what actually works. Schroeder writes with the bluntness and practical insight of someone who has built brands in the real world, not just theorised about them. His audiobooks and books are refreshing listening for entrepreneurs, marketers and anyone tired of branding advice that sounds impressive but means nothing.