Chuck Martin

Author

Chuck Martin is an American author, futurist and technology strategist whose book The Third Screen examines how mobile technology has transformed business, marketing and consumer behaviour. Martin argues that mobile devices represent the third major screen in human experience, following cinema and television, and that they have... fundamentally changed how people interact with information, brands and each other. His analysis explores how businesses must adapt their strategies to a world where consumers carry powerful computers in their pockets and expect instant access to information and services. Martin has written several books on technology and its impact on business, and he brings years of experience in digital strategy to his accessible, practical analysis. His writing makes complex technological trends understandable for business leaders and marketers who need to adapt to rapidly changing consumer behaviour. Martin is the founder and CEO of the Mobile Future Institute and has been recognised as a leading voice on mobile technology and its business implications. The audiobook edition brings his practical technology strategy to listeners seeking to understand how mobile devices have reshaped business and consumer culture. Read more Show less