George Lakoff

George Lakoff is a professor of cognitive science and linguistics at the University of California, Berkeley, and one of the most influential thinkers on the relationship between language, cognition, and politics. Don't Think of an Elephant is a landmark guide to understanding political framing — the way language shapes how people think about political issues. Lakoff argues that progressives consistently lose political debates not because their ideas are wrong but because they allow conservatives to set the linguistic frames that determine how issues are understood. The audiobook and book versions offer listeners and readers an essential guide to political communication. Lakoff's work appeals to political activists, communicators, and anyone who wants to understand why the words we use in political debate matter far more than most people realise.