George Marshall

George Marshall is a British writer, researcher and expert on climate change communication. He is the founder of Climate Outreach, an organisation dedicated to helping people engage with climate change beyond the environmental bubble. His work focuses on the psychology of climate change denial and the challenge of communicating one of the most important issues of our time. Don't Even Think About It explores why our brains are wired to ignore climate change, drawing on cognitive psychology, behavioural economics and years of research into how people process — or fail to process — information about long-term threats. The book examines the stories we tell ourselves, the biases that shape our responses and the social dynamics that make climate change uniquely difficult for humans to confront. Available as both a book and an audiobook, Don't Even Think About It offers essential listening and reading for anyone who wants to understand not just the science of climate change, but the human psychology that makes acting on it so difficult.