Greg Hoffman

Greg Hoffman is an American brand strategist, author and former Chief Marketing Officer of Nike, where he spent nearly three decades helping to build one of the world's most iconic brands. During his time at Nike, he led campaigns and creative initiatives that defined how the company connected with consumers through emotion, storytelling and design. Emotion by Design draws on Hoffman's experience at Nike to explore how brands can create deep emotional connections with their audiences. The book shares the creative philosophy and strategic thinking behind some of Nike's most memorable campaigns, offering lessons applicable to anyone in marketing, design or leadership. It's part memoir, part business book, written with the conviction that great branding is about emotion first and product second. Available as both a book and an audiobook, Emotion by Design offers compelling listening and reading for marketers, brand builders, creative professionals and anyone interested in the art and strategy of building brands that truly resonate with people.