Jay Heinrichs

Author

Jay Heinrichs is an American author, rhetoric consultant and one of the leading popular authorities on the art of persuasion. Aristotle's Guide to Self-Persuasion applies the principles of classical rhetoric and Aristotelian philosophy to the challenge of persuading yourself, exploring how the techniques of argumentation that have been... used for millennia to influence others can be turned inward to help you make better decisions, overcome self-doubt and achieve your goals. Heinrichs is best known for Thank You for Arguing, a bestselling guide to rhetoric that has been used in universities and businesses worldwide. His writing makes the ancient art of persuasion practical and entertaining for modern readers. His audiobooks and books offer readers accessible, witty guides to the timeless art of effective communication and self-mastery. Read more Show less