Max Mckeown

Max McKeown is a British author, consultant, and strategic thinker. His book The Strategy Book is a practical, comprehensive guide to strategic thinking and planning, offering clear frameworks and real-world examples for developing and executing effective strategies in business and beyond. McKeown distils complex strategic concepts into accessible, actionable advice that leaders and professionals can apply immediately. He has also written The Innovation Book and Adaptability. Available as an audiobook and in print, The Strategy Book appeals to professionals, entrepreneurs, and listeners seeking a clear, practical introduction to strategic thinking and decision-making.