Nir Eyal with Julie Li

Author

Nir Eyal is an American author, lecturer and entrepreneur who studies the intersection of psychology, technology and business. He is the author of the bestselling Hooked, which explored how technology companies design habit-forming products. He teaches at Stanford's Graduate School of Business and has built a reputation as one of the... leading thinkers on behavioural design. Beyond Belief, written with Julie Li, extends his exploration of the psychological forces that shape our behaviour, examining how our beliefs — about ourselves, about others, about the world — drive our actions and how we can reshape those beliefs to live better lives. The book combines research from psychology and behavioural science with practical applications. Available as both a book and an audiobook, Beyond Belief offers thought-provoking listening and reading for anyone interested in psychology, behavioural science and the hidden forces that drive human behaviour. Read more Show less