Paula DiPerna

Paula DiPerna is an American author, environmental strategist, and policy expert who has spent decades working at the intersection of finance, environment, and public policy. She has served as a senior adviser to major environmental organisations and has been a leading voice on the economics of climate and conservation. Pricing the Priceless explores one of the most important and challenging questions of our time: how do we assign economic value to the natural world — to clean air, water, biodiversity, and the ecosystems on which all life depends? The book examines the history, science, and politics of environmental valuation, and makes a compelling case for rethinking how societies account for nature in economic decision-making. DiPerna's career spans journalism, policy, and advocacy. She has worked with organisations including the International Emissions Trading Association and the Jacques Cousteau Society, and her writing has appeared in major publications worldwide. Pricing the Priceless is available as an audiobook alongside the print edition, giving listeners an accessible and thought-provoking way to engage with the urgent economics of environmental protection. DiPerna continues to write and advocate for smarter approaches to valuing and protecting the natural world.