Ray Kroc

Ray Kroc (1902-1984) was the American businessman who built McDonald's from a single restaurant in San Bernardino, California, into the world's most successful fast-food empire. While he did not found the original McDonald's restaurant (created by brothers Dick and Mac McDonald), Kroc's vision, determination and business acumen transformed it into a global phenomenon that changed the way the world eats. His autobiography is a classic of American business literature, offering a candid account of the drive, persistence and salesmanship that built an empire. His books and audiobooks offer readers and listeners an unvarnished look at one of the most remarkable entrepreneurial stories of the twentieth century.