Tom Greever

Tom Greever is an American author and UX design leader whose work focuses on the critical but often overlooked skill of communicating design decisions effectively to stakeholders, clients, and team members. His book Articulating Design Decisions is a practical, essential guide for designers who need to explain and defend their work to people who may not share their design expertise or vocabulary. Greever recognises that even the best design solutions can fail if the designer cannot clearly and persuasively communicate the reasoning behind their choices, and his book provides frameworks, techniques, and real-world examples for having more productive conversations about design. His writing is characterised by clarity, practical wisdom, and a deep understanding of the interpersonal dynamics that shape design meetings and review processes. Greever draws on his own extensive experience leading design teams and presenting to executives to provide advice that is grounded in the reality of how organisations actually make decisions about design. The book is essential reading for UX designers, product designers, and anyone in a creative field who needs to advocate for their work in a business context. Articulating Design Decisions is available as an audiobook, offering listeners a practical, career-enhancing guide to the communication skills that separate good designers from great ones.