A Branded World

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What to expect

Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.

But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

Critics Review

“A terrific guide to the role that PR plays in marketing today.”

Al Ries, author, The Fall of Advertising and the Rise of PR

“At last, a PR man who really understands what branding is all about. It certainly is worth learning what he appears to have learned. A good read.”

Jack Trout, author, A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius

“With tremendous command over his subject material, Michael Levine has provided us with a primer that is a must read for all those who pursue careers in public relations and brand marketing.”

Howard J. Rubenstein, President, Rubenstein Associates, Inc.

“Full of useful pointers.”

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