A Branded World
- Author Michael Levine
- Narrator Lloyd James
- Publisher Blackstone Publishing
- Publish Date 26 June 2005
- Run Time 10 hours and 23 minutes
- Format Audio
- Genre Sales and marketing.
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What to expect
Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.
But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.
Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
Critics Review
“A terrific guide to the role that PR plays in marketing today.”
“At last, a PR man who really understands what branding is all about. It certainly is worth learning what he appears to have learned. A good read.”
“With tremendous command over his subject material, Michael Levine has provided us with a primer that is a must read for all those who pursue careers in public relations and brand marketing.”
“Full of useful pointers.”
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