A Brief Guide to Business Classics
- Author James M. Russell
- Narrator Christopher Ragland
- Publisher Little, Brown Book Group
- Publish Date 7 December 2017
- Run Time 7 hours and 6 minutes
- Format Audio
- Genre Business studies: general.
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Titles Purchased
- 1-5
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What to expect
The 70 titles covered were chosen with various parameters in mind: to cover a range of areas of business, from sales and marketing to negotiation, entrepreneurship to investing, leadership to innovation, and from traditional and corporate models of business to start-up manuals and alternative angles on the subject.
Obvious bestselling titles such as How to Make Friends and Influence People or 7 Habits of Highly Effective People have been included, but there are also those books of more questionable value often included on recommended lists of business classics, included here by way of warning.
The chosen books also cover a wide span of time and acknowledge that some of the most powerful or entertaining insights into business can be found in texts that aren't perceived as being 'business books', for instance The Art of War, Microserfs, Thinking Fast and Slow and The Wealth of Nations. The selection includes a good range of the most recent successes in business publishing with which readers may be less familiar. The titles are arranged chronologically, allowing the reader to dip in, but also casting an intriguing light on how trends in business titles have changed over the years.
Among these titles, you will find expert advice, based on solid research (for instance The Effective Executive or Getting to Yes), and inspirational guides to setting up businesses and running them on sound foundations (such as True North, Crucial Conversations, or We) alongside dubious management manuals that take a single flawed idea and stretch it out to the point of absurdity. The hope is that the reader will be inspired to read the best of these titles, ignore the worst of them, and will come away with at least a basic idea of what each has to teach us about business.
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