Absolute Essentials of Entrepreneurship
- Author Nerys Fuller-Love
- Narrator Gabrielle Baker
- Publisher Ascent Audio
- Run Time 4 hours and 49 minutes
- Format Audio
- Genre Business and Management, Entrepreneurship, Small businesses and self-employment.
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What to expect
Illuminating the development of entrepreneurship, the author also concisely introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation, and culture are also examined as well as entrepreneurial strategies for finance and marketing.
This book provides a unique expert overview for students of entrepreneurship, while the practical insights will also be useful in applications for budding entrepreneurs.
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