Alien Thinking

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What to expect

Brought to you by Penguin.

How do you come up with ideas that change the world?
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This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs.

Distilling over a decade of research into a fascinating journey through history and science, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you come up with ground-breaking ideas of your own.

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'Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it' Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly

'A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better' Jake Knaap, New York Times-bestselling author of Sprint

Critics Review

A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better

Jake Knaap, inventor of the Design Sprint and New York Times–bestselling author

Apply ALIEN Thinking to go from early opportunity recognition to impactful innovation. I really enjoyed how this book offers compelling insights and powerful illustrations to enhance the innovation process

Alex Osterwalder, author of the two-million copy bestseller Business Model Generation

Stuck in innovation stagnation? Read this brilliant book, and you’ll break free from it

Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly

ALIEN Thinking is an accessible approach to finding and implementing breakthrough ideas. The authors offer illuminating examples to introduce and illustrate the real-world efficacy of each of the major concepts. I recommend this book to anyone willing to do the hard work of generating and implementing breakthrough ideas

Bernard Roth, academic director of the Stanford School and author of The Achievement Habit

Compared to many innovation books, this one is unique in that it emphasizes the emotional side of innovation. Practicing innovators will find a sympathetic companion in this fascinating book

Keith Sawyer, author of Zig Zag and Group Genius

In today’s fast-changing world, innovation is essential for success. The authors of ALIEN Thinking have drawn upon their extensive experience to provide a powerful new framework to dramatically improve the odds for innovative thinking and breakthroughs

Robert Rosenberg, retired CEO of Dunkin' Donuts and author of Around the Corner to Around the Worldv

I wish I had read this book years ago. A very pragmatic and eye-opening framework to help make innovation a game-changing reality, whether you are in a small start-up or a big multi-national corporation

Chris Johnson, executive vice president of Nestlé, chief executive officer of Zone Asia, Oceania, and sub-Saharan Africa

ALIEN Thinking offers a business-oriented, applicable framework to innovate. It is a must-read for corporate innovators and intrapreneurs, to create true value for their customers and organizations

Esther Seidl-Nussbaumer, head of corporate innovation, SIGVARIS

A powerful formula for transforming businesses and shaking up industries

Michael Watkins, author of The First 90 Days

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