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Anthro-Vision
- Author
- Gillian Tett
- Narrator
- Imogen Church
- Publisher
- Random House
- Publish Date
- 8 June 2021
- Run Time
- 10 hours 41 minutes
- Format
- Audiobook
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What to expect
Brought to you by Penguin.
From the bestselling author of Fool's Gold
To understand business, you need to think like an anthropologist.
Is your workplace riven by tribal conflict? Are your meetings governed by dozens of unspoken rituals? Is there something faintly religious about the way your colleagues worship the CEO?
If so, then you might need a lesson in business anthropology. For a century, anthropologists have had an unusual method: immersing themselves deep inside 'alien' tribes and uncovering, from the inside, how they tick. Today, a new generation of anthropologists are using this approach to explain modern businesses - revealing the hidden rituals that define what we buy, who we sell to, and how we work.
Now, bestselling author Gillian Tett reveals how this new wave of anthropology can help make sense of your business. She shows how thinking like an anthropologist can help you navigate a globalised economy, allowing you to get inside the heads of consumers on the other side of the world. And she argues that anthropology can explain your own workplace, too: by revealing why, say, your IT team seem to have such different priorities to you - or how to alter the behavioural patterns of your most perplexing colleagues.
Along the way, Tett draws on extraordinary stories from Tajik villages and Amazon warehouses, Japanese classrooms and Wall Street trading floors - all to reveal how you too can think like an anthropologist.
The result is a revelatory new way to view global business. In a short-sighted world, we can all learn to see clearly - using the power of Anthro-Vision.
© Gillian Tett 2021 (P) Penguin Audio 2021
Critics Review
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Will turn your world upside down in the best possible way: fun, profound and bursting with important insights.
Tim Harford, author of HOW TO MAKE THE WORLD ADD UP
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Makes a compelling case that "anthro-vision" can help us understand ourselves, our tribes, companies and communities, and to reduce our wilful blindness . . . One of the glories of Anthro-Vision is that it never argues (as many do) that its way of seeing is the only way. It's a timely call for decision-makers to wean themselves off their dependency on big data and embrace the full complexity of human life.
Financial Times
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A fascinating and compelling demonstration that all of us, especially economists, can benefit from the insights of anthropology: the worm's-eye, not just the bird's-eye, view of how people behave.
Mervyn King, former governor of the Bank of England and co-author of RADICAL UNCERTAINTY
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Drawing on a wide breadth of case studies, Gillian Tett explains that whether you're marketing Kit-Kats in Japan or fighting the spread of COVID-19 in England, you need a more qualitative understanding of who people are and what they care about. Anyone working to rebuild a more equal world will benefit from Tett's well-argued case that to solve twenty-first-century problems, we must expand our fields of vision and fill in old blind spots with new empathy.
Melinda Gates, co-chair, Bill & Melinda Gates Foundation and author of THE MOMENT OF LIFT
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Absolutely brilliant . . . Very compelling examples.
Daniel Kahneman, author of THINKING, FAST AND SLOW and NOISE
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From a Tajik valley to Silicon valley, Anthro-Vision takes us on an enthralling and deeply insightful journey. Tett shows us how the discipline and tools of anthropology helped her see the world more clearly. Full of rich insights and examples - I couldn't put it down.
David Halpern, CEO, The Behavioural Insights Team and author of INSIDE THE NUDGE UNIT
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In a world of volatility, uncertainty, complexity, and ambiguity, we need an antidote to tunnel vision, argues Gillian Tett. That antidote is Anthro-Vision - applying the techniques of anthropology she learned as a young scholar in Cambridge and Tajikistan . . . Admirers of her journalism will love this book, but they will also learn a great deal from it - including how better to understand their own familiar yet strange tribe.
Niall Ferguson, Milbank Family Fellow, Hoover Institution, Stanford and author of DOOM: THE POLITICS OF CATASTROPHE
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Looking at the world like an anthropologist has long given Gillian Tett the edge over the rest of us as a journalist and thinker. With this book she generously shares her secret recipe - and explains why we may all need Anthro-Vision to see a way through some of today's most pressing global challenges.
Stephanie Flanders, Senior Executive Editor for Economics, Bloomberg
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Tett provides readers with a new intellectual framework - grounded in her deep understanding of anthropology and her path-breaking journalism - that can fundamentally transform how we approach solving society's most wicked problems, from climate change to pandemics to political polarisation. I cannot recommend it highly enough.
Mariana Mazzucato, Professor, UCL Institute for Innovation and Public Purpose and author of THE ENTREPRENEURIAL STATE
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Trouble follows when insular guilds - bankers, doctors, journalists - fail to take into acconut the viewpoints and folkways of non-elite people . . . [Tett's] conclusions are bright and buoyant.
Wall Street Journal
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Details
- Author
- Gillian Tett
- Narrator
- Imogen Church
- Duration
- 10 hours 41 minutes
- Release Date
- 8 June 2021
- ISBN
- 9781473594623
- Format
- Audiobook
- Publisher
- Random House
- Genre
- Social and cultural anthropology, Business strategy, Business innovation, Behavioural economics
Synopsis
Brought to you by Penguin. From the bestselling author of Fool's GoldTo understand business, you need to think like an anthropologist.Is your workplace riven by tribal conflict? Are your meetings governed by dozens of unspoken rituals? Is there something faintly religious about the way your colleagues worship the CEO?If so, then you might need a lesson in business anthropology. For a century, anthropologists have had an unusual method: immersing themselves deep inside 'alien' tribes and uncovering, from the inside, how they tick. Today, a new generation of anthropologists are using this approach to explain modern businesses - revealing the hidden rituals that define what we buy, who we sell to, and how we work.Now, bestselling author Gillian Tett reveals how this new wave of anthropology can help make sense of your business. She shows how thinking like an anthropologist can help you navigate a globalised economy, allowing you to get inside the heads of consumers on the other side of the world. And she argues that anthropology can explain your own workplace, too: by revealing why, say, your IT team seem to have such different priorities to you - or how to alter the behavioural patterns of your most perplexing colleagues.Along the way, Tett draws on extraordinary stories from Tajik villages and Amazon warehouses, Japanese classrooms and Wall Street trading floors - all to reveal how you too can think like an anthropologist.The result is a revelatory new way to view global business. In a short-sighted world, we can all learn to see clearly - using the power of Anthro-Vision.© Gillian Tett 2021 (P) Penguin Audio 2021
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