Bag Man
- Author Lew Frankfort
- Narrator Lew Frankfort, Brian Troxell
- Publisher Ascent Audio
- Publish Date 14 October 2025
- Run Time 11 hours and 57 minutes
- Format Audio
- Genre Apparel, garment and textile industries, Biography: business and industry, Fashion and beauty industries, Management: leadership and motivation, Sales and marketing.
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What to expect
The longtime CEO of Coach shares stories and strategies behind the company's stunning growth from a $6 million business to a $5 billion global brand.
Lew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent twenty-nine years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment—accessible luxury—that redefined an industry. In Bag Man, Frankfort explains how he built a business that challenged conventions, grew it 1000%, and became recognized as one of the world's best CEOs.
Bag Man offers lessons from both achievements and missteps as Coach reinvented itself over decades. Throughout, Frankfort considers a more personal aspect of leadership—how the double-edged sword of fear and drive can lead to success but also take a toll. He shares his struggles with a haunting fear of failure, including how it drove an obsession with consumer insights that made Coach unique in the industry.
A riveting, candid business memoir, Bag Man traces an extraordinary leadership journey that built a legacy brand.
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