Better Brand Health
- Author Jenni Romaniuk
- Narrator Cat Gould
- Publisher Ascent Audio
- Run Time 8 hours and 4 minutes
- Format Audio
- Genre Business and Management, Sales and marketing.
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What to expect
Jenni has conducted R&D into brand health tracking for the past decade; much of this is published in a disparate range of academic marketing journals, and some of it is not published because it is more technical. Better Brand Health brings together that R&D with Jenni and the Ehrenberg-Bass Institute's background to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and get the most out of the information to inform their recommendations and implications.
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