Black Box Thinking

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What to expect

What links the Mercedes Formula One team with Google?

What links Team Sky and the aviation industry?

What connects James Dyson and David Beckham?

They are all Black Box Thinkers.

Black Box Thinking is a new approach to high performance, a means of finding an edge in a complex and fast-changing world. It is not just about sport, but has powerful implications for business and politics, as well as for parents and students. In other words, all of us.

Drawing on a dizzying array of case studies and real-world examples, together with cutting-edge research on marginal gains, creativity and grit, Matthew Syed tells the inside story of how success really happens - and how we cannot grow unless we are prepared to learn from our mistakes.

Critics Review

  • An extraordinary, inspirational book which reveals how great performers and teams are driven by an insatiable curiosity for marginal gains, together with the intellectual courage to challenge their most cherished assumptions

    Dave Brailsford, General Manager, Team Sky

  • Creative breakthroughs always begin with multiple failures. This brilliant book shows how true invention lies in the understanding and overcoming of these failures, which we must learn to embrace

    JAMES DYSON, DESIGNER, INVENTOR & ENTREPRENEUR

  • Matthew Syed has issued a stirring call to revolutionise how we think about success — by changing our attitude to failure. Failure shouldn’t be shameful and stigmatising, but exciting and enlightening. Full of well-crafted stories and keenly deployed scientific insights, BLACK BOX THINKING will forever change the way you think about screwing up

    DANIEL PINK, AUTHOR OF DRIVE & TO SELL IS HUMAN

  • Retrieval was Matthew Syed’s forte when he was England’s number one table tennis player. You couldn’t get anything past him. And retrieval is the subject of this extraordinarily wide-ranging book. Retrieval of hope, retrieval of experience – not just a true sportsman’s determination to retrieve success from the lessons of failure, but a true humanitarian’s too. A book that dares us to do better

    HOWARD JACOBSON, WINNER OF THE MAN BOOKER PRIZE

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