“Blindsight is a rigorous examination of how top brands sneak into our brains and grab the best real estate. Deftly mixing neuroscience, psychology, and fun stories, the book is a delight to read; it will grip you from the start, and leave you feeling smarter.”

“Beautifully written and fascinating—a behind-the-scenes tour of the marketing schemes designed to cajole, sway, and hook us…Blindsight teaches us how to be smarter consumers who make wise decisions that will ultimately leave us happier, wealthier, and healthier.”

“Somewhere hidden between the bright colors, catchy jingles, and strategic placement of advertisements is the psychology behind their influence. This book uncovers this hidden layer of the consumer world and how it affects our thoughts, emotions, and spending habits.”

“With an entertaining blend of storytelling and science, Blindsight is a truly eye-opening look into the complex dynamics underlying how brands drive consumer behavior. A must-read book that will have you re-examining both information around you and your own purchase decisions at every turn.”

“Prince Ghuman and Matt Johnson bring to life the science behind how Facebook holds your attention, how Star Wars captured the hearts of generations of moviegoers, and selling billions in bottled water to consumers with taps in their homes.”

“Equal parts science and storytelling, Blindsight changes the way we see ourselves as consumers…This book is an engaging journey into the science of marketing’s influence, and how it impacts how we see the world around us.”