Blue Ocean Classics
- Author Renée Mauborgne, W. Chan Kim
- Narrator Steve Menasche
- Publisher Ascent Audio
- Run Time 1 hour and 52 minutes
- Format Audio
- Genre Business and Management, Business strategy, Sales and marketing.
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What to expect
"Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow.
In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans).
"Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource—time.
This collection is the ideal start, or refresher, for creating more blue oceans.
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