Listen to a sample
Branding that Means Business
- Narrator
- Stephanie Cannon
- Publisher
- Little, Brown Book Group
- Publish Date
- 15 September 2022
- Run Time
- 6 hours 8 minutes
- Format
- Audiobook
What to expect
Knowing how brands are built and add value has always been an important business skill. But, as the rules of engagement shift and change, it's become crucial. No longer the exclusive preserve of marketeers and brand managers, we all need to understand the deep interplay between brands, consumers and society in general.
With traditional communication channels imploding and internet platforms and influencers riding high, it's more important than ever that we focus on one key constant: brands only matter when they mean something to our consumers and customers. And that means understanding not just the dynamics of our markets, but
also the fundamentals of human nature and behaviour.
Branding that Means Business offers a new approach that will show you how to build a meaningful brand.
User Reviews
No reviews yet.
Details
- Author
- Matt Johnson and Tessa Misiaszek
- Narrator
- Stephanie Cannon
- Duration
- 6 hours 8 minutes
- Release Date
- 15 September 2022
- ISBN
- 9781800812772
- Format
- Audiobook
- Publisher
- Little, Brown Book Group
- Genre
- Business and Management, Sales and marketing
Synopsis
Brands are all around us, more entwined with our lives than ever before. They have the power to shape not just what we buy, but how we act and how we feel about ourselves.Knowing how brands are built and add value has always been an important business skill. But, as the rules of engagement shift and change, it's become crucial. No longer the exclusive preserve of marketeers and brand managers, we all need to understand the deep interplay between brands, consumers and society in general.With traditional communication channels imploding and internet platforms and influencers riding high, it's more important than ever that we focus on one key constant: brands only matter when they mean something to our consumers and customers. And that means understanding not just the dynamics of our markets, butalso the fundamentals of human nature and behaviour.Branding that Means Business offers a new approach that will show you how to build a meaningful brand.
About xigxag
xigxag is an independent, UK-based audiobook platform and the UK's only B Corp certified audiobook company. We offer nearly 150,000 audiobooks, all with professional human narration. No AI-generated voices. xigxag is rated an Ethical Consumer Best Buy for audiobooks and a top-rated ethical bookshop.
There is no subscription. You buy the audiobooks you want, you own them permanently, and prices start at $13.95. The more you listen over the year, the less you pay per book, and there is always a selection in Listen for Less from $7.95. You can also send audiobooks as gifts using our audiobook gift cards or in-app gifting.
Every audiobook on xigxag has honest reviews covering both the book and the narration, and our community features make it easy to share what you are listening to, discover what others recommend, and find your next listen.
Download or stream on iOS, Android, or in your browser. Browse the full catalogue at xigxag.co.uk.