Branding that Means Business
- Author Matt Johnson and Tessa Misiaszek
- Narrator Stephanie Cannon
- Publisher Little, Brown Book Group
- Publish Date 15 September 2022
- Run Time 6 hours and 8 minutes
- Format Audio
- Genre Business and Management, Sales and marketing.
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What to expect
Knowing how brands are built and add value has always been an important business skill. But, as the rules of engagement shift and change, it's become crucial. No longer the exclusive preserve of marketeers and brand managers, we all need to understand the deep interplay between brands, consumers and society in general.
With traditional communication channels imploding and internet platforms and influencers riding high, it's more important than ever that we focus on one key constant: brands only matter when they mean something to our consumers and customers. And that means understanding not just the dynamics of our markets, but
also the fundamentals of human nature and behaviour.
Branding that Means Business offers a new approach that will show you how to build a meaningful brand.
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