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Brief by Joseph McCormack

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Brief

Author
Joseph McCormack
Narrator
Robin Bloodworth
Publisher
Ascent Audio
Publish Date
31 October 2021
Run Time
5 hours 29 minutes
Format
Audiobook
Genre
Business communication and presentation
$13.95

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What to expect

Most day-to-day communications are unfocused and unclear. Thats an inexcusable waste of everyones time, mind and resources. Brief isnt a nicety, its a necessity. Its the new norm. The problem is most people dont have the know-how or verbal discipline to do the groundwork and get to the point. As a result, they waste precious opportunities with decision-makers, and get comfortable and verbally sloppy with co-workers and long-time clients. This book pulls no punches. Being brief is how successful executives operate.  Its what they expect and they are unforgiving when it doesnt happen. Throughout the book, author Joe McCormack uses what he calls the B.R.I.E.F. approach to break down each step. B.R.I.E.F. stands for Background, Reason, Insertion, Ending, and Follow-on. Brief is a proven, step-by-step approach that Fortune 100 CEOs, award-winning entrepreneurs and high-ranking military officers have embraced. Now its your turn. Never again lose mindshare, momentum or a major client because you became that person who couldnt deliver the goods. Say it so they get it and it gets done.  Be BRIEF.

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Details
Author
Joseph McCormack
Narrator
Robin Bloodworth
Duration
5 hours 29 minutes
Release Date
31 October 2021
ISBN
9781663704917
Format
Audiobook
Publisher
Ascent Audio
Genre
Business communication and presentation

Synopsis

Most day-to-day communications are unfocused and unclear. Thats an inexcusable waste of everyones time, mind and resources. Brief isnt a nicety, its a necessity. Its the new norm. The problem is most people dont have the know-how or verbal discipline to do the groundwork and get to the point. As a result, they waste precious opportunities with decision-makers, and get comfortable and verbally sloppy with co-workers and long-time clients. This book pulls no punches. Being brief is how successful executives operate. Its what they expect and they are unforgiving when it doesnt happen. Throughout the book, author Joe McCormack uses what he calls the B.R.I.E.F. approach to break down each step. B.R.I.E.F. stands for Background, Reason, Insertion, Ending, and Follow-on. Brief is a proven, step-by-step approach that Fortune 100 CEOs, award-winning entrepreneurs and high-ranking military officers have embraced. Now its your turn. Never again lose mindshare, momentum or a major client because you became that person who couldnt deliver the goods. Say it so they get it and it gets done. Be BRIEF.

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