Build

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What to expect

Brought to you by Penguin.

Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.

So that's what this book is. An advice encyclopedia. A mentor in a box.

Written for anyone who wants to grow at work - from young grads navigating their first jobs to CEOs deciding whether to sell their companies - Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century.

Each quick 5-20 page entry builds on the previous one, charting Tony's personal journey from a product designer to a leader, from a startup founder to an executive to a mentor. Tony uses examples that are instantly captivating, like the process of building the very first iPod and iPhone. Every chapter is designed to help readers with a problem they're facing right now - how to get funding for their startup, whether to quit their job or not, or just how to deal with the jerk in the next cubicle.

Tony forged his path to success alongside mentors like Steve Jobs and Bill Campbell, icons of Silicon Valley who succeeded time and time again. But Tony doesn't follow the Silicon Valley credo that you have to reinvent everything from scratch to make something great. His advice is unorthodox because it's old school. Because Tony's learned that human nature doesn't change.

You don't have to reinvent how you lead and manage - just what you make. And Tony's ready to help everyone make things worth making.

© Tony Fadell 2022 (P) Penguin Audio 2022

Critics Review

  • Tony Fadell has made more cool stuff than almost anyone else in the history of Silicon Valley, and in Build he tells us how. This is the most fun – and the most fascinating – memoir of curiosity and invention that I’ve ever read.
    Malcolm Gladwell, Host of the Revisionist History podcast. Author of Outliers and Talking to Strangers.

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  • Tony Fadell is one of the world’s great experts in starting companies and creating insanely great products. He’s distilled his wisdom in this book, providing wildly useful mentorship in a delightfully readable set of stories.
    Walter Isaacson,
    Author & Biographer of Steve Jobs, Albert Einstein & Leonardo DaVinci

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  • Tony Fadell distills his epic career into refreshingly candid, often contrarian advice that you can put into practice right away. Whether you’re looking to build a great product, a creative team, a strong culture, or a meaningful career, Tony’s guidance will get you thinking and rethinking.
    Adam Grant,
    Author of Think Again & Host of the TED podcast WorkLife

    .

  • Super hacks for building a team, building a company [and] how to spot a good idea. All of the chapters are 10/10 solid gold. This book is fantastic.
    Chris Evans

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  • Tony Fadell is the legendary technologist, engineer and entrepreneur who’s lived so many lives in the pressure-cooker of Silicon Valley bringing visionary ideas into existence, one after another. The chance to now share his insights, instincts and wisdom is essential reading and a precious gift for any inventor hungry to change the world.
    Thomas Heatherwick,
    Award Winning Designer & Founder Heatherwick Studio

    .

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