Business for Punks

Get in the xigxag app
This book is not purchasable in your country. Please select another book.
Pre-order Buy Now £{{ price }}
How does xigxag pricing work?

Listen to a sample

What to expect

Penguin presents the unabridged, downloadable, audiobook edition of Business for Punks written and read by James Watt.

START A REVOLUTION NOT A BUSINESS

Don't waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in.

These are some of the mantras that have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.

In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

'Indispensable tips for a fledgeling entrepreneur with a bright idea' The Times

Critics Review

  • An undeniably engaging read with tangible, pragmatic advice … and seasoned wisdom

    The Scotsman

  • An idiosyncratic guide for budding entrepreneurs

    Financial Times

  • An anarchic but indispensable guide to business and an invaluable lesson on how to thrive on your own terms

    Scunthorpe Telegraph

  • A manual for entrepreneurs

    Marketing Magazine

  • [Watt] explains how a company that started in a shed in Scotland became an operation with an annual turnover of £50 million and sales in 55 countries … useful tips for a fledgeling entrepreneur with a bright idea

    The Times 'book of the week'

  • BrewDog represent the future … They’ve crafted their own success. And if a couple of Scottish guys with a faithful dog can, you can too.

    Will King, founder of King of Shaves

Subscribe to our newsletter

Sign up to get tailored content recommendations, product updates and info on new releases. Your data is your own: we commit to protect your data and respect your privacy.