Business for Punks
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What to expect
Penguin presents the unabridged, downloadable, audiobook edition of Business for Punks written and read by James Watt.
Don’t waste your time on bullshit business plans. Forget sales. Put everything on the line for what you believe in.
These mantras have turned BrewDog into one of the world’s fastest-growing drinks brands, famous for beers, bars and crowdfunding.
Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.
In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances (‘chase down every cent’) to marketing (‘lead with the crusade, not the product’) this is an anarchic, indispensable guide to thriving on your own terms.
An undeniably engaging read with tangible, pragmatic advice … and seasoned wisdomThe Scotsman
The punk rock approach to doing businessBritish Airways' Business Life
A manual for entrepreneursMarketing Magazine
An idiosyncratic guide for budding entrepreneursFinancial Times
An anarchic but indispensable guide to business and an invaluable lesson on how to thrive on your own termsScunthorpe Telegraph
[Watt] explains how a company that started in a shed in Scotland became an operation with an annual turnover of £50 million and sales in 55 countries … useful tips for a fledgeling entrepreneur with a bright ideaThe Times 'book of the week'
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