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Click

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What to expect

Brought to you by Penguin.

Ever had a good idea but didn’t know how to begin? The New York Times bestselling authors of Sprint reveal the smart way to start ambitious projects.


Every big project – whether it’s technology, sneakers or a neighbourhood café – requires a big investment to get going. Unfortunately, most of them flop. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making?

As designers and investors, Jake Knapp and John Zeratsky have helped hundreds of teams bring new products and services into the world. Click is their proven system for starting projects the right way, to make better decisions and move swiftly towards a solution that clicks with customers.

Building on their bestselling book Sprint, this step-by-step playbook is filled with stories from Nike, Microsoft, Google, Slack and the frontiers of AI research, and reveals essential lessons for:

  • defining the basics of a project
  • differentiating it from the competition
  • choosing the best approach
  • and proving your strategy


Compressing six months of strategy development into just two days, Click will help any team start successful new projects, quickly.

© Jake Knapp and John Zeratsky 2025 (P) Penguin Audio 2025

Critics Review

Click is the new playbook for building the future. It's a concise, actionable masterclass on design and strategy for founders. Before you start building your company, read this book.
Reid Hoffman, co-founder of LinkedIn & Inflection AI
This book is a true gift: playful, ingenious, and simple. If you want your next project to succeed, equip everyone involved with a copy of Click.
Dan Heath, #1 New York Times bestselling author of Made to Stick, Switch, and Reset
A must-read for startups or anyone building a product.
Katie Dill, head of design at Stripe, former head of design at Lyft & Airbnb
Author Jake Knapp and John Zeratsky
Narrator Jake Knapp, John Zeratsky
Duration 3 hours and 5 minutes
Release Date
ISBN 9781529962659
Format Audiobook
Publisher Transworld
Genre Advice on careers and achieving success, Business strategy, Entrepreneurship
Availability AU, GB, IE

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