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What to expect

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.

Growth is good. But how do you achieve growth for your business in the digital age?

Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service?

The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystallized in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up.

From understanding channels, to testing creative, to measuring incremental gains - Click Here is the book you need to read if you want to grow your business.

'Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.'
Mark Zuckerberg, CEO - Meta

'Few people understand marketing and growth better than Alex.'
Daniel Ek, CEO - Spotify

Critics Review

Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.
Mark Zuckerberg, CEO – Meta
Few people understand marketing and growth better than Alex, thanks to his years at Facebook, easily one of the most impressive marketing and growth organizations in the world. This book distills that insight into practical, actionable strategies every founder, marketer, and operator needs.
Daniel Ek, CEO – Spotify
The best summary of modern performance marketing I've ever read. From high-level first principles to annoying details around correct measurement, it's like doing a daylong download with a God-tier growth marketer.
Antonio García Martínez, author of CHAOS MONKEYS
Growth isn't chance - it's science, and Alex Schultz is its genius. This book is your must-have guide to unleashing marketing brilliance and shaping the future.
John A. List, Professor of Economics – University of Chicago; author of international bestsellers THE VOLTAGE EFFECT and THE WHY AXIS
The literal world expert in digital growth marketing wrote a book that is easy to follow. This is a rare gift and one you should not ignore if it's relevant to your job.
Sam Altman, CEO – OpenAI
Crisp common sense and accessible to all. Alex Schultz's expertise shines in this must-read book for all digital marketers. It's a singular comprehensive digital marketing guide tailored to a broad audience.
Lara Hood Balazs, CMO – Adobe
At last, a marketing book that understands algorithm isn't your therapist and impressions aren't accountability.
David Droga, CEO – Accenture Song
If there was a master's in marketing in a digital age, this is the only textbook you'd have to learn from. If you're looking for double or triple-digit percentage increases in incremental results, just do exactly what he says.
Andrew Robertson, Chairman – BBDO Worldwide
If you know nothing about marketing, read this book. If you think you know about marketing, you need to read this book. It's the perfect guide to navigating the future, by learning from the past.
Matthew Vaughn, Filmmaker and Founder – Marv
No one is better placed to guide marketers through the intricacies of digital media than Alex Schultz. His principles set the standard for our craft and I can only wish the insights from Click Here were available earlier in my career. This is a remarkable narrative that will guide the industry for many years to come.
Kelly Bennett, Chairman – Zalando
This is the digital marketing handbook we didn't know we were waiting for. Alex Schultz combines deep experience with a humble, practical approach that's both strategic and hands-on.
Jochen Koedijk, CMO – Expedia
This is mandatory reading by one of the most balanced and successful marketers in our global tribe.
Antonio Lucio, EVP, CMO and Corporate Affairs Officer – HP Inc.
A tour de force that equips anyone to become a world-class digital marketer.
Kyle Dropp, PhD, Co-Founder and President – Morning Consult
Whether you're running a small business or scaling a global brand, Click Here is the essential guide to what actually works in digital marketing. If you're spending a single dollar advertising online, you should read this book first.
Paul Toms, CMO – Wayfair
I have interviewed 50 of the greatest minds in growth. There is no one like Alex. What Good To Great is for Business Strategy, this is for growth.
Harry Stebbings, Founder – 20VC
One of the leading thinkers and doers in digital marketing for decades, Alex provides an essential resource for marketers at any level, in any size business, on how to ensure their next dollar spent drives a better return.
Seth Matlins, MD – Forbes CMO Network
Click Here brims with hard-won practical wisdom that illuminates the inner workings of online marketing and makes its profoundly powerful principles and tools accessible to everyone. It's an indispensable field guide for anyone looking to grow a business on the internet.
Kofi Amoo-Gottfried, CMO – DoorDash
Whether you are a start-up founder, CMO or simply curious about what makes the internet tick, this is the new manual about the power of online digital marketing.
Financial Times

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