Copycats and Contrarians
- Author Michelle Baddeley
- Narrator Cat Gould
- Publisher Tantor Media, Inc
- Publish Date 10 July 2018
- Run Time 10 hours and 20 minutes
- Format Audio
- Genre Behavioural economics, Biology, life sciences, Business and Management, Evolution, Psychology, Science: general issues, Social, group or collective psychology.
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What to expect
Rioting teenagers, tumbling stock markets, and the spread of religious terrorism appear to have little in common, but all are driven by the same basic instincts: the tendency to herd, follow, and imitate others. In today's interconnected world, group choices all too often seem maladaptive. With unprecedented speed, information flashes across the globe and drives rapid shifts in group opinion. Adverse results can include speculative economic bubbles, irrational denigration of scientists and other experts, seismic political reversals, and more.
Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs. nonrational and cognitive vs. emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.
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