Credible

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What to expect

What makes a leader credible?

Who would be an expert in a world where expertise is under siege? Hard-won know-how and experience seem to count for nothing in the eyes of everyone from high-profile business leaders to populist politicians.

But what evidence do we have that this perception is right?

Amanda Goodall has been asking this question for the last twenty years. Her research has taken her from boardrooms and F1 race tracks to hospitals and higher education. She has proven time and again that, when it comes to top performance, we need people - especially bosses - with the expertise that only comes from a deep understanding of the worlds in which they operate.

That's what makes the people around them feel happier, better appreciated and more productive.

In Credible, Goodall identifies the key characteristics of expert leaders and provides a model for career development and success based on going deep into a business, working hard and knowing your stuff.


We all want to be led by people we can relate to and trust, people who have the credibility to make us want to follow them. When it comes to credible leadership, expertise really matters.

(P) 2023 Hodder & Stoughton Limited

Critics Review

  • In her clear and invigorating book, Amanda Goodall lays out an essential message for our times: The very best leaders are those who are experts in what they are leading. If you’ve had nagging suspicions about the idea of generalist, all-purpose leaders, this well-researched book will validate your concerns. If you’re currently a leader, aspire to be a leader, or are responsible for selecting and assessing leaders, Credible is a must-read

    Donald C. Hambrick, Evan Pugh University Professor and Smeal Chaired Professor of Management, The Pennsylvania State University
  • Credible provides a fascinating insight into the amount and kind of expertise required by different leaders. Anyone in a senior leadership position should read this book and consider the implications for their own performance

    Lord Gus O'Donnell, former Head of the UK Civil Service and Permanent Secretary of the UK Treasury
  • Credible is engaging and powerful. With many vivid examples from a range of industries and settings, Amanda Goodall shows how two essential qualities of our species that we evolved to manifest – leadership and expertise – must actually be reflected within both for-profit and not-for-profit organisations

    Nicholas A. Christakis, Sterling Professor of Social and Natural Science, Yale University
  • Based on years of renowned research, Credible convincingly demonstrates the superiority of organizations led by experts. A must-read for everyone interested in improving leadership in any type of commercial or public organization

    Marcel Levi, former chairman and chief executive of University College London Hospitals
  • Credible explains why organisations work when experienced people are given responsibility to make wise decisions independently. This has been a key factor in building Handelsbanken for over 150 years

    Carina Akerstrom, President and CEO, Handelsbanken
  • The analysis in support of expert leaders is extremely convincing and supported by many real-world examples. This piece of work will become a reference for future generations regarding the selection of the best leaders in health care and other fields

    Major-Général Marc Bilodeau, Surgeon General, Canadian Armed Forces

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