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Customer-Driven Disruption
- Author
- Suman Sarkar
- Narrator
- Tristan Wright
- Publisher
- Ascent Audio
- Publish Date
- 3 September 2019
- Run Time
- 5 hours 28 minutes
- Format
- Audiobook
What to expect
Disruption-the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts-drives business failure and success. Most people think technology causes disruption, but technology merely enables it-changing customer needs cause disruptions and too many businesses get caught unaware. The irony is your customers are constantly telling you what they want-you just have to know how to listen. This book offers five proven strategies that will enable any business to stay radically close to its customers and give them what they want: (1) win with current customers before chasing after new ones; (2) personalization is not a luxury; (3) customers won't wait; (4) good enough is no longer good enough; and, in the spirit of disruption, (5) go beyond strategies one through four.
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Details
- Author
- Suman Sarkar
- Narrator
- Tristan Wright
- Duration
- 5 hours 28 minutes
- Release Date
- 3 September 2019
- ISBN
- 9781663743343
- Format
- Audiobook
- Publisher
- Ascent Audio
- Genre
- Business strategy, Behavioural economics, Psychology
Synopsis
Businesses worry about new technologies, but customers are the ultimate disruptors-Suman Sarkar offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs.Disruption-the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts-drives business failure and success. Most people think technology causes disruption, but technology merely enables it-changing customer needs cause disruptions and too many businesses get caught unaware. The irony is your customers are constantly telling you what they want-you just have to know how to listen. This book offers five proven strategies that will enable any business to stay radically close to its customers and give them what they want: (1) win with current customers before chasing after new ones; (2) personalization is not a luxury; (3) customers won't wait; (4) good enough is no longer good enough; and, in the spirit of disruption, (5) go beyond strategies one through four.
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