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Data Driven by Jenny Dearborn

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Data Driven

Author
Jenny Dearborn
Narrator
Elizabeth Lundy
Publisher
Ascent Audio
Publish Date
8 September 2022
Run Time
4 hours 50 minutes
Format
Audiobook
Genre
Sales and marketing
$13.95

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What to expect

Engaging and informative, the book tells the story of a newly hired chief of sales officer as she seeks under intense pressure to turn the sales function around and how they use data and analytics to drive this turnaround. The second half of each of these chapters will offer insightful commentary and practical teaching from the author on the points raised in the story. Chapter nine lays out the Predictive Action Model step-by-step in a how-to manner and wraps up the story. By the time they have finished the book, readers will have a practical understanding about how to utilize big data and predictive analytics to transform their own corporate sales function.

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Details
Author
Jenny Dearborn
Narrator
Elizabeth Lundy
Duration
4 hours 50 minutes
Release Date
8 September 2022
ISBN
9781663709554
Format
Audiobook
Publisher
Ascent Audio
Genre
Sales and marketing

Synopsis

Engaging and informative, the book tells the story of a newly hired chief of sales officer as she seeks under intense pressure to turn the sales function around and how they use data and analytics to drive this turnaround. The second half of each of these chapters will offer insightful commentary and practical teaching from the author on the points raised in the story. Chapter nine lays out the Predictive Action Model step-by-step in a how-to manner and wraps up the story. By the time they have finished the book, readers will have a practical understanding about how to utilize big data and predictive analytics to transform their own corporate sales function.

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