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Deliver What You Promise

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What to expect

Bali Padda is the operations maverick behind LEGO's remarkable turnaround from a business basket-case, struggling to deliver on its orders, to the biggest and most profitable toy brand in the world.

As Chief Operations Officer at LEGO, Bali overhauled the toy company by shaking up its operations and instilling essential business fundamentals. He resolved issues across the supply chain and forged close partnerships between functions. He cut unpopular product lines and diverted the company's attention on hero items. He developed a relentless focus on customer service - of delivering what was promised - and he instituted weekly performance briefings known as the Visual Factory, which ultimately spread throughout the whole organization and transformed culture and performance. LEGO became the largest toy manufacturer in the world, and Bali was honoured with becoming the company's first non-Danish CEO in 2017.

In Deliver What You Promise, Bali distils his methodology at LEGO into ten essential, fundamental lessons. From how to reduce complexity to prizing reliability over agility. Why a business should be treated like a living organism and how to bring everyone together under a shared sense of purpose. On when to use soft and hard managerial skills and the hidden risks of success.

Illustrated by insider stories from LEGO, these are enduring principles that both young starters and established leaders alike need to know and can implement straight away, to deliver on what is promised.

Critics Review

Full of timeless, insightful and essential business strategy with great stories … Bali knows how to keep a successful company firing

Tony Fadell, inventor of the iPod and bestselling author

Every day I think about how Bali would do things. My company is 100% run in the Bali Padda style

Niels Duedahl, CEO, Norlys

Bali Padda’s mind and writing shed light on some of the most complex challenges faced by organizations. There are two kinds of leaders: those who ask for clarity, and those who bring clarity. In today’s uncertain, volatile and complex world we need more of the latter. Bali Padda stands out in this rare category.

Yves Morieux, Managing Director, Boston Consulting Group

An amazing book about how mastering the supply chain became a fundamental pillar to save LEGO and to make it a formidable company. It is the most needed book today for companies facing unprecedented supply chain disruptions.

Carlos Cordon, IMD Professor of Strategy and Supply Chain Management

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