Listen to a sample
Design to Grow
- Author
- Linda Tischler
- Narrator
- Peter Berkrot
- Publisher
- Tantor Media, Inc
- Publish Date
- 17 March 2015
- Run Time
- 6 hours 18 minutes
- Format
- Audiobook
What to expect
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world’s largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use case studies to show how this works at Coca-Cola—and how other companies can use the same approach to grow their business. This book is a must for managers inside large corporations as well as entrepreneurs just getting started.
User Reviews
No reviews yet.
Details
- Author
- Linda Tischler
- Narrator
- Peter Berkrot
- Duration
- 6 hours 18 minutes
- Release Date
- 17 March 2015
- ISBN
- 9781494580827
- Format
- Audiobook
- Publisher
- Tantor Media, Inc
- Genre
- Business and Management, Business strategy, Development economics and emerging economies
Synopsis
In today’s world, every company is at risk of having a “Kodak Moment”—watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it’s no easier being an agile startup, because most of those fail due to their inability to scale.In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world’s largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use case studies to show how this works at Coca-Cola—and how other companies can use the same approach to grow their business. This book is a must for managers inside large corporations as well as entrepreneurs just getting started.
About xigxag
xigxag is an independent, UK-based audiobook platform and the UK's only B Corp certified audiobook company. We offer nearly 150,000 audiobooks, all with professional human narration. No AI-generated voices. xigxag is rated an Ethical Consumer Best Buy for audiobooks and a top-rated ethical bookshop.
There is no subscription. You buy the audiobooks you want, you own them permanently, and prices start at $13.95. The more you listen over the year, the less you pay per book, and there is always a selection in Listen for Less from $7.95. You can also send audiobooks as gifts using our audiobook gift cards or in-app gifting.
Every audiobook on xigxag has honest reviews covering both the book and the narration, and our community features make it easy to share what you are listening to, discover what others recommend, and find your next listen.
Download or stream on iOS, Android, or in your browser. Browse the full catalogue at xigxag.co.uk.