Digital Business Transformation
- Author Nigel Vaz
- Narrator Neil Shah
- Publisher Ascent Audio
- Run Time 6 hours and 51 minutes
- Format Audio
- Genre Business and Management, Business strategy, Information technology industries, Management and management techniques, Research and development management.
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What to expect
Digital Business Transformation: How Established Companies Sustain Competitive Advantage from Now to Next offers listeners a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential.
Digital Business Transformation provides listeners with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: how to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges; how to deconstruct decision-making throughout all levels of your organization; and how to combine strategy, product, experience, engineering, and data to produce digital results. Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.
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