Digital Makeover
- Author Marie Taillard, Béatrice Collin
- Narrator Janet Metzger
- Publisher Ascent Audio
- Publish Date 20 April 2021
- Run Time 7 hours and 26 minutes
- Format Audio
- Genre Business strategy, History of specific companies / corporate history, Organizational theory and behaviour.
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What to expect
Digital Makeover comprehensively describes L'Oréal's strategy, including:
● Maintaining market leadership in the face of disruption
● Believing in the transformative power of the organization, its legacy, and its people
● A social-centric approach to beauty tech, ecommerce, and digital services
● The company's successful play for market dominance in China
Case studies that showcase best practices for digital transformation across sectors
Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry, and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.
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