Do What You Love, Love What You Do

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What to expect

Brought to you by Penguin.

It's time to turn your dreams into reality. You just need a mentor to guide the way.

Holly Tucker MBE - co-founder of notonthehighstreet, and creator of Holly & Co - is on a mission to change business forever. Having inspired over 100,000 entrepreneurs and identified the keys to their success, in Do What You Love, Love What You Do, she now wants to help anyone build a business doing what they love, leading to a happier and more fulfilled life.

Demystifying the grey world of business, whether you've yet to take your first steps or find yourself stuck in a business rut, this beautiful and vibrant book will allow your dreams to take flight. Holly shares her own story along with those of acclaimed founders like Sir Richard Branson and Jo Malone CBE, revealing their biggest lessons and proven advice on creating and growing a business. From side hustle to full-time, from defeating your confidence gremlins to creating an empowered community, Holly reveals both the skills and the mindset any founder needs to help their business thrive.

A book like no other, Do What You Love, Love What You Do also shines a light on the creative community, showcasing the brilliant and unique output of small businesses, inspiring you to join them in their success.

There are now over 5 million small businesses in the UK - join the movement with the ultimate small business bible.

© Holly Tucker 2021 (P) Penguin Audio 2021

Critics Review

  • Holly is the enthusiastic embodiment of empowerment for entrepreneurs. No one is better qualified to write this book.

    Mark Constantine, co-founder and CEO of Lush

  • Holly is a fairy godmother to all small business owners . . . inspiring and invaluable!

    Chrissie Rucker, founder of The White Company

  • Running a small business can be daunting and isolating. While there’s lots of advice out there about how to write a business plan or how to file your taxes, nobody talks about the emotional side of things. That’s where Holly is brilliant. She’s a wonderful mentor. Her support (and the honest sharing of her story) should nudge and guide you to great things!

    Johnnie Boden, founder of Boden

  • A mini business bible packed with motivation, whether you need some for your side-hustle or have your sights set on an empire. This will be your everything!

    Marcia Kilgore, founder of Beauty Pie

  • Holly has single-handedly changed – and continues to change – the small business landscape, and has shown us that you can be a very powerful, yet genuinely kind businesswoman all at the same time. She is helping us all think about building businesses which make the world a better place and I for one am so very grateful for that.

    Fearne Cotton, founder of Happy Place

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