Escaping the Build Trap
- Author Melissa Perri
- Narrator Erin DeWard
- Publisher Tantor Media, Inc
- Run Time 6 hours and 44 minutes
- Format Audio
- Genre Business and Management, Customer services, Management and management techniques, Organizational theory and behaviour.
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What to expect
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores:
● Why organizations ship features rather than cultivate the value those features represent
● How to set up a product organization that scales
● How product strategy connects a company's vision and economic outcomes back to the product activities
● How to identify and pursue the right opportunities for producing value through an iterative product framework
● How to build a culture focused on successful outcomes over outputs
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