Listen to a sample
Extended Reality in Practice
- Author
- Bernard Marr
- Narrator
- Dennis Kleinman
- Publisher
- Ascent Audio
- Publish Date
- 13 July 2021
- Run Time
- 7 hours 28 minutes
- Format
- Audiobook
What to expect
Extended reality (XR for short)—which encompasses virtual reality, augmented reality, and mixed reality—is one of the biggest business trends of today. It refers to the use of technology to create more immersive digital experiences which are promising to transform many businesses and industries.
In this book, bestselling author, strategic business advisor, and respected futurist Bernard Marr explains the role of XR in providing innovative businesses solutions for companies of varying sizes and across different industries. He introduces the three main branches of extended reality—virtual, augmented, and mixed reality. You will discover how businesses and organizations are implementing the technology, with case examples, including some of the world's biggest brands, to showcase how they are starting to use XR in practice.
Extended Reality in Practice is a must-listen for anyone wanting to learn exciting and entirely new ways for people to experience the world around them—and for businesses, new ways to connect and engage with customers and improve business processes.
User Reviews
No reviews yet.
Details
- Author
- Bernard Marr
- Narrator
- Dennis Kleinman
- Duration
- 7 hours 28 minutes
- Release Date
- 13 July 2021
- ISBN
- 9781663714206
- Format
- Audiobook
- Publisher
- Ascent Audio
- Genre
- Virtual reality, Augmented reality (AR), Virtual worlds, Information technology industries, Business strategy
Synopsis
Discover one of the biggest business trends of todayExtended reality (XR for short)—which encompasses virtual reality, augmented reality, and mixed reality—is one of the biggest business trends of today. It refers to the use of technology to create more immersive digital experiences which are promising to transform many businesses and industries.In this book, bestselling author, strategic business advisor, and respected futurist Bernard Marr explains the role of XR in providing innovative businesses solutions for companies of varying sizes and across different industries. He introduces the three main branches of extended reality—virtual, augmented, and mixed reality. You will discover how businesses and organizations are implementing the technology, with case examples, including some of the world's biggest brands, to showcase how they are starting to use XR in practice.Extended Reality in Practice is a must-listen for anyone wanting to learn exciting and entirely new ways for people to experience the world around them—and for businesses, new ways to connect and engage with customers and improve business processes.
About xigxag
xigxag is an independent, UK-based audiobook platform and the UK's only B Corp certified audiobook company. We offer nearly 150,000 audiobooks, all with professional human narration. No AI-generated voices. xigxag is rated an Ethical Consumer Best Buy for audiobooks and a top-rated ethical bookshop.
There is no subscription. You buy the audiobooks you want, you own them permanently, and prices start at $13.95. The more you listen over the year, the less you pay per book, and there is always a selection in Listen for Less from $7.95. You can also send audiobooks as gifts using our audiobook gift cards or in-app gifting.
Every audiobook on xigxag has honest reviews covering both the book and the narration, and our community features make it easy to share what you are listening to, discover what others recommend, and find your next listen.
Download or stream on iOS, Android, or in your browser. Browse the full catalogue at xigxag.co.uk.