Extraordinary PR, Ordinary Budget
- Author Jennifer R. Farmer
- Narrator Caroline Miller
- Publisher Ascent Audio
- Run Time 3 hours and 56 minutes
- Format Audio
- Genre Business and Management, Media, entertainment, information and communication industries, Non-profitmaking organizations, Public relations, Sales and marketing.
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What to expect
The success of an organization, whether it is a nonprofit or an entrepreneurial venture, depends on a proactive and robust public relations arm. According to author Jennifer R. Farmer, the key to breaking through in the media is to follow the CCRR framework: be credible, be creative, be responsive, and be relentless.
For small organizations, public relations may feel like a luxury to be indulged in at some point in the distant future. This book argues that you don't need a multimillion-dollar budget to have a powerful and influential public relations program. Instead, organizations as a whole should be as committed to public relations as they are to the work they are spearheading. Farmer offers sharp insights to better design and implement low- or no-cost PR strategies that can help any organization garner continual media attention and therefore support.
Extraordinary PR, Ordinary Budget makes the convincing case that small and mission-based organizations, in both the public and private sectors, must have a strategic PR apparatus that is central to their work. Effective PR is more than getting media hits and paid placement-it's a critical component of organizational development based on relationship building.
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