“Not only educational but delightful.”

“Many things, from dictators to advertising, have made modern people suspicious of and cynical about language mobilized to move us. Fortunately, Ward Farnsworth’s delightful swim in a sea of well-chosen words should help to rehabilitate the reputation of rhetoric.”

“The most immediate pleasure of this book is that it heightens one’s appreciation of the craft of great writers and speakers…Mr. Farnsworth wants to restore the reputation of rhetorical artistry per se, and the result is a handsome work of reference.”

“As Ward Farnsworth—a professor of law at Boston University—demonstrates in his witty handbook, the various rhetorical techniques are actually the organizing principles behind vivid writing and speech…More important, this handbook also provides a slew of examples to reveal how great writers have added force and color to their sentences by employing these tropes or figures.”

“Mr. Farnsworth, who despite being a professor of law writes clearly and trenchantly, wastes no time here with the trite and the trivial…This wealth of examples, if you will only look into them, will stimulate your interest, gratify your curiosity, and amplify your own writing.”

“So, dear reader, I say it even if I say it myself—get this book! No, really, get this book! Read clever Farnsworth, and read him again, and you may become more clever yourself.”

“An engaging and accessible guide, valuable to all who wish to improve their rhetorical skills or better appreciate the abilities of others.”

“Ward Farnsworth’s invaluable review of classical English rhetoric is not only a vital tool for aiding clear expression, but a timely reminder that, despite the confusion of the present technological age, human nature, and our ability to communicate in clear and often beautiful ways is unchanging.”

“Every writer should have this book.”

“I must refrain from shouting what a brilliant work this is (praeteritio). Farnsworth has written the book as he ought to have written it—and as only he could have written it (symploce). Buy it and read it—buy it and read it (epimone).”