Listen to a sample
From Incremental to Exponential
- Narrator
- James Gillies
- Publisher
- Ascent Audio
- Publish Date
- 6 October 2020
- Run Time
- 6 hours 28 minutes
- Format
- Audiobook
What to expect
-Satya Nadella, CEO, Microsoft
Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from outside in. But tech experts Vivek Wadwha, Ismail Amla, and Alex Salkever are here to tell you that "big equals slow and stodgy" is a myth. Based on decades of experience working with the world's leading brands and start-ups, they explore the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the scrappy mind-set and tool belt of hypergrowth start-ups with the massive benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial asserts, and more. Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This is a fast-paced, anecdote-rich story that rethinks modern innovation-a book every manager, executive, and ambitious employee will want to read.
User Reviews
No reviews yet.
Details
- Author
- Alex Salkever, Ismail Amla, Vivek Wadhwa
- Narrator
- James Gillies
- Duration
- 6 hours 28 minutes
- Release Date
- 6 October 2020
- ISBN
- 9781663740762
- Format
- Audiobook
- Publisher
- Ascent Audio
- Genre
- Management decision making, Business strategy, Research and development management
Synopsis
"This timely book reminds us that innovation is agnostic about where it's created."-Satya Nadella, CEO, MicrosoftOver and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from outside in. But tech experts Vivek Wadwha, Ismail Amla, and Alex Salkever are here to tell you that "big equals slow and stodgy" is a myth. Based on decades of experience working with the world's leading brands and start-ups, they explore the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the scrappy mind-set and tool belt of hypergrowth start-ups with the massive benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial asserts, and more. Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This is a fast-paced, anecdote-rich story that rethinks modern innovation-a book every manager, executive, and ambitious employee will want to read.
About xigxag
xigxag is an independent, UK-based audiobook platform and the UK's only B Corp certified audiobook company. We offer nearly 150,000 audiobooks, all with professional human narration. No AI-generated voices. xigxag is rated an Ethical Consumer Best Buy for audiobooks and a top-rated ethical bookshop.
There is no subscription. You buy the audiobooks you want, you own them permanently, and prices start at $13.95. The more you listen over the year, the less you pay per book, and there is always a selection in Listen for Less from $7.95. You can also send audiobooks as gifts using our audiobook gift cards or in-app gifting.
Every audiobook on xigxag has honest reviews covering both the book and the narration, and our community features make it easy to share what you are listening to, discover what others recommend, and find your next listen.
Download or stream on iOS, Android, or in your browser. Browse the full catalogue at xigxag.co.uk.